Capital One is going deeper into the luxury travel market with a new luxury hotel collection and lounge concept
Capital One just announced two new initiatives for their travel card customers — a curated selection of properties known as the Premier Collection, and a Capital One Landing airport dining program meant to complement the brand’s existing airport lounges. These programs intend to add even more value to Capital One’s existing travel card offerings, and potentially help Capital One compete with issuers like American Express and Chase.
Capital One made a splash in the premium travel card market when they introduced the Capital One Venture X Rewards Credit Card in late 2021. They have taken additional steps to lure more cardholders toward their luxury travel offerings since then. These steps include the opening of a luxury airport lounge in the Dallas-Fort Worth (DFW), Texas airport, with two more on the way in Denver (DEN) and Washington, D.C. (IAD).
Currently, Capital One Venture X Rewards Credit Card holders get unlimited lounge visits on top of Priority Pass™ Select membership, whereas cardholders with the Capital One Venture Rewards Credit Card get two complimentary visits to Capital One lounges or partner lounges per year. All these new offerings should help boost the appeal of these cards for luxury travelers.
Introducing the Premier Collection from Capital One
Later this year, Capital One will launch a program called Premier Selection that aims to help Capital One Venture X Rewards Credit Card holders access premium benefits with every stay they book. Once the collection of properties is available for booking through the Capital One Travel portal, eligible cardholders can qualify for:
- 10X miles with the Capital One Venture X Rewards Credit Card on Premier Collection hotel bookings
- A statement credit of up to $100 toward experiences like spa treatments for each eligible stay
- Complimentary breakfast for two
- Free Wi-Fi access
- Room upgrades based on availability
- Early check-in and late checkout based on availability
While it’s too early to say how many properties will be in the collection, Capital One currently lists a range of boutique hotels for future inclusion, including the Hotel Cafe Royal in London, the Faena Miami Beach in Florida, and the Crans Ambassador in Switzerland.
Capital One aims to enhance the airport lounge experience
Capital One is also planning to upgrade the standard airport dining experience, at least on a limited basis. The issuer is introducing a program called Capital One Landing, which comes in the form of a “new chef-driven concept focused on bringing an elevated experience to the heart of the terminal.”
This new concept is in development with the award-winning José Andrés Group, which is designing menus with a focus on tapas and small plate dining. Two new Capital One Landing locations are being planned for Ronald Reagan Washington National Airport (DCA) and New York’s LaGuardia Airport (LGA).
Here’s what we know about the Capital One Landing locations announced so far:
- The Capital One Landing location at DCA will be 5,483 square feet with a central location after security in the airport’s Terminal 2.
- The Capital One Landing at LGA will be 10,700 square feet with a location on one of the skybridges in Terminal B.
Unfortunately, there are few other details on Capital One Landing locations and how they’ll actually work. While we imagine food and drink will be complimentary for cardholders who have lounge access, information shared by Capital One so far doesn’t explicitly say that. We also don’t know whether these locations will feature sit-down dining, or whether the general public will be able to sit down and dine.
What this means for the luxury travel card market
You can’t build a robust travel brand overnight. To that effect, Capital One appears to be expanding its premium travel offerings in stages, first through its new premium travel credit card and new airport lounges, and now through the Premier Collection and the Capital One Landing program.
So far, things appear to be going well. Where many co-branded airport lounge programs are struggling with overcrowding and capacity controls, Capital One airport lounges have received positive feedback so far. This is despite the fact that anyone, even non-customers, can enter these lounges for a flat fee of $65.
These new offerings from Capital One are likely just a start, and they will certainly help them compete with the likes of American Express and Chase, both of which have similar programs. For example, cardholders with The Platinum Card® from American Express get nearly identical benefits to the Premier Collection through the Amex Fine Hotels + Resorts Collection.
And while Chase doesn’t have its own lounge network, cardholders with the Chase Sapphire Reserve® can get elite benefits like free room upgrades and daily breakfast at more than 1,000 resorts offered through the Luxury Hotel & Resort Collection.